Google to Limit Ad Blockers on Chrome from June 2024
The move, criticized by privacy advocates, could lead users to consider alternative browsers.
- Google is set to limit the functionality of ad blockers on its Chrome browser starting June 2024, by implementing the more restrictive Manifest V3 format.
- The new format increases the upper limit on how many rules extensions can have in place from 5,000 to 30,000, a number far below what any decent ad blocker needs to run.
- Privacy advocates and industry experts have criticized Google's move, arguing it is harmful to privacy efforts and that malicious add-ons can still steal user data under the new format.
- Google defends its plans by stating that the restrictions are meant to preserve user privacy and provide a more lightweight browsing experience.
- Users concerned about privacy and ad-blocking capabilities are being advised to consider switching to other browsers like Firefox, Brave, DuckDuckGo, and Apple’s Safari.