Overview

• Google announced a developing partnership with UK charity SWGfL’s StopNCII program and is testing the technology for Search.
• It will use StopNCII’s shared hashes to proactively identify and remove results that violate its policy on non‑consensual intimate imagery.
• The plan was unveiled at an NCII summit in London, and Google said it expects to begin using the hashes over the next few months.
• StopNCII’s client‑side tool creates hashes without uploading photos, but it only covers known images and does not address AI‑generated content, audio or text.
• Meta, Reddit, Pornhub, OnlyFans, Snap, Microsoft Bing and X already participate, and Google continues to offer takedown requests and ranking reductions for NCII.