Google to Begin Manufacturing Pixel Smartphones in India by Q2 2024
The tech giant aims to diversify its supply chain and tap into the growing Indian smartphone market.
- Google has informed suppliers to start production of Pixel smartphones in India by the next quarter, targeting over 10 million units this year.
- The initiative marks a strategic shift to reduce dependency on China and explore the burgeoning Indian market.
- Production lines for the high-end Pixel 8 Pro will be set up in Southern India, followed by the Pixel 8 in Northern India.
- This move aligns with the industry's 'China+2' strategy, establishing multiple non-China production bases for supply chain resilience.
- Google's entry into Indian manufacturing follows Apple and Samsung, leveraging government incentives and potential import restrictions.