Google Tightens Rules on Site Reputation Abuse

The updated policy targets 'parasite SEO' practices, affecting major publishers' affiliate operations.

Google's updated policy prohibits third-party content from exploiting host domains for search ranking benefits, regardless of publisher involvement.
The policy aims to eliminate 'parasite SEO' practices where third-party content leverages established sites' search authority.
Major publishers like CNN, Forbes, and the Wall Street Journal have seen significant declines in search visibility for their affiliate sections.
Google's enforcement includes manual actions and plans for future algorithmic updates to automate detection of violations.
Exceptions to the policy include wire services, sponsored content, and properly disclosed advertorials, which are not considered violations.