Overview
- HouseCanary says it is running a controlled experiment with Google that places for‑sale homes directly inside sponsored search results on mobile.
- HousingWire reports the test is live in select markets including Chicago, Denver and Austin, with screenshots also pointing to MRED and REColorado coverage.
- Ads are shown with ComeHome, a HouseCanary subsidiary, listed as the sponsor and include property details along with options to request a tour or contact a buyer’s agent.
- The ad units display a disclaimer that results are not supplied or sponsored by listing agents or brokers, which industry analysts say could conflict with IDX and MLS consent rules.
- HouseCanary says affected MLSs were notified and are in active communication, while Google and several MLSs declined to provide detailed comment as portal stocks such as Zillow and CoStar fell on the news.