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Google Tests Blue Checkmarks for Verified Search Results

The feature aims to help users identify legitimate businesses and avoid fraudulent websites in search results.

  • Google is experimenting with blue verification checkmarks in its search results to help users identify genuine business websites.
  • The test includes companies like Microsoft, Meta, Apple, and Amazon, but is not widely available to all users yet.
  • Hovering over the checkmark provides a message indicating that Google's signals suggest the business is authentic.
  • This initiative follows a similar verification feature for Gmail, part of Google's efforts to enhance online trust and safety.
  • The feature is currently limited to large businesses and may involve manual verification processes.
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