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Google Tests AI-Written Headlines in Discover, Replacing Publishers’ Titles

Google says the small experiment seeks to make topic details easier to digest for a subset of users.

Overview

  • Multiple outlets documented misleading or inaccurate AI headlines, including "Steam Machine price revealed," "BG3 players exploit children," and "Qi2 slows older Pixels."
  • Google confirmed it is running a limited Discover UI test that alters headline presentation and acknowledged it could change the experiment based on feedback.
  • The feed discloses "Generated with AI, which can make mistakes" only after users tap "See more," prompting transparency concerns about what was generated.
  • Publishers warn the change strips editorial control and could depress referral traffic from Discover, a major source on Android home screens and in Google and Chrome apps.
  • Engadget observed cases where original headlines appeared with AI-generated summaries, underscoring Google’s broader push to embed AI across search and news surfaces.