Google Tests AI Tool to Call Businesses for Pricing and Availability

The experimental 'Ask for Me' feature uses AI to gather information from nail salons and auto shops, with plans to expand to other services.

Google's 'Ask for Me' feature, available through Search Labs, allows users to have AI call businesses to inquire about pricing and availability.
The tool is currently limited to nail salons and auto repair shops in the United States and requires users to opt-in via the Search Labs platform.
Businesses are informed at the start of each call that it is an AI calling on behalf of a user, and they can opt out of receiving such calls through their Google Business Profile settings.
The AI uses advanced natural language processing and builds on Google's Duplex technology, which was previously used for restaurant reservations.
Users receive a summary of the gathered information via email or SMS within approximately 30 minutes, with feedback during the pilot phase shaping future developments.