Google Tests AI-Powered Scam Detection in Chrome

The experimental feature uses an on-device large language model to analyze web pages for suspicious activity and protect users from online scams.

Google is experimenting with a scam detection feature in Chrome that uses an on-device large language model (LLM) to identify fraudulent websites.
The feature, currently available in the experimental Chrome Canary browser, analyzes web pages for brand misrepresentation and suspicious intent to flag potential scams.
By running the analysis locally on users' devices, the feature avoids privacy concerns associated with cloud-based data processing.
This initiative follows a broader industry trend, as Microsoft Edge recently introduced a similar AI-based tool to detect scams and malicious sites.
The feature is still in testing, and Google has not confirmed when or if it will become a standard part of Chrome's security tools.