Overview

• Google is experimenting with a scam detection feature in Chrome that uses an on-device large language model (LLM) to identify fraudulent websites.
• The feature, currently available in the experimental Chrome Canary browser, analyzes web pages for brand misrepresentation and suspicious intent to flag potential scams.
• By running the analysis locally on users' devices, the feature avoids privacy concerns associated with cloud-based data processing.
• This initiative follows a broader industry trend, as Microsoft Edge recently introduced a similar AI-based tool to detect scams and malicious sites.
• The feature is still in testing, and Google has not confirmed when or if it will become a standard part of Chrome's security tools.