Overview
- Google confirmed in a promo video this week that Trevor Noah will host the Made by Google hardware event set for Wednesday, August 12 in New York City at 6 p.m. ET.
- The video names a long roster of celebrity and influencer guests, including Alex Cooper, Shubman Gill, Ayami Nakajo and Stephen Curry, and suggests a show built around personalities as much as products.
- The teaser offers brief glimpses of a phone and a smartwatch, and industry reporting expects Google to show a Pixel 11 lineup and a Pixel Watch 5, though those product announcements remain unconfirmed until the event.
- Leaked images and spec reports have circulated ahead of the event, and multiple outlets warn buyers to prepare for higher prices on Google’s upcoming devices.
- The celebrity-led format continues last year’s entertainment approach with Jimmy Fallon and signals Google will use cross-promotion on guests’ platforms to broaden reach while official product details and pricing will be revealed at the live presentation.