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Google Suspends 39.2 Million Ad Accounts in 2024 Using Advanced AI

The tech giant's latest Ads Safety Report highlights global enforcement efforts, including targeted actions in India and a 90% reduction in scam ad reports.

ANKARA, TURKIYE - SEPTEMBER 03: A woman looks at a mobile phone displaying the logo of Google in front of a laptop screen displaying the logo of Google in Ankara, Turkiye on September 03, 2024. (Photo by Dilara Irem Sancar/Anadolu via Getty Images)
Google's AI has helped to block billions of harmful ads.
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Overview

  • Google's AI-driven measures led to the suspension of 39.2 million advertiser accounts globally in 2024, more than triple the number from the previous year.
  • In India, 2.9 million ad accounts were suspended, and 247.4 million ads were removed, with financial scams topping the list of violations.
  • Over 5.1 billion ads were blocked worldwide, while 9.1 billion ads faced restrictions for policy violations, reflecting the scale of Google's enforcement efforts.
  • The company launched over 50 enhancements to its Large Language Models (LLMs) in 2024, enabling more precise detection of fraud and scam tactics.
  • AI-powered enforcement also resulted in the permanent suspension of over 700,000 accounts promoting scam ads, contributing to a 90% drop in scam ad reports globally.