Google Stops Selling Fitbit Products in Numerous Countries to Align with Pixel Range Availability

Google Halts Fitbit Sales in 29 Countries, Including Croatia, Mexico, South Africa, as Fitness Equipment Giant Faces Brand Dilution and Declining Developer Community.

Google has stopped selling Fitbit products in 29 countries, including Croatia, Mexico, and South Africa, to align with the availability of its Pixel range.
Fitbit's brand has been experiencing ongoing dilution since being acquired by Google in 2021, with core elements of its identity, such as third-party app support, being stripped away.
The Fitbit user experience is now centered on a subscription service, Fitbit Premium, which is considered inferior to Apple Fitness+ on the tech front.
Fitbit's role in Google's portfolio is unclear, particularly given the presence of the Pixel Watch, leading to questions about the future of certain Fitbit lines like Sense.
Google promises ongoing support for existing Fitbit users in the affected countries, including software releases, security updates, warranty fulfillment, and customer service, albeit new purchases will not be possible.