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Google Slashes Pixel 10 Prices in Early Black Friday Push as U.S. Sales Hit Record

Fresh Counterpoint data shows a September sales surge for Pixel, prompting Google to press its advantage with U.S. discounts running through November 9.

Overview

  • Google Store and major retailers cut the Pixel 10 to $599 ($200 off), Pixel 10 Pro to $749 ($250 off), and Pixel 10 Pro XL to $899 ($300 off) in a limited sale ending November 9.
  • Google is offering boosted trade‑in values on the Pixel 10 lineup, with examples including up to $550 for Pixel 9 Pro XL, $500 for Pixel 9 Pro, and $350 for Pixel 9 on eligible configurations.
  • Amazon, Best Buy, and the Google Store are matching the new price drops, while US Mobile sells the Pixel 10 for $349 with an annual plan or $499 without service.
  • Counterpoint reports U.S. Pixel sales rose 28% year over year in September, lifting Google’s share of the $600‑plus bracket to roughly 6–7% and reaching about 6.5% at T‑Mobile and 7% at Verizon.
  • Older models are discounted too, with the Pixel 9 at $499 and Pixel 9a at $399 in the U.S., while India’s Flipkart lists the Pixel 9 Pro XL at Rs 89,999 with an extra Rs 4,000 card offer.