Google Shopping Introduces AI Tools for Fashion and Beauty Customization

New features include AI-generated clothing searches, virtual makeup try-ons, and expanded garment visualization tools for U.S. users.

Google's new 'Vision Match' tool allows users to describe clothing ideas in text, generating images and finding similar shoppable items online.
The platform now supports virtual try-ons for pants and skirts, expanding from its previous focus on tops and dresses, with models ranging from XXS to XXL.
AI-powered augmented reality tools enable users to try on full makeup looks, combining multiple products like lipsticks, blush, and mascara virtually on their faces.
These features leverage Google's Gemini AI models and Shopping Graph to enhance accuracy and provide a more personalized shopping experience.
Currently available to mobile users in the U.S., these tools aim to address common shopping challenges and improve decision-making for fashion and beauty purchases.