Google Settles Lawsuit Over Incognito Mode Data Collection

The tech giant agrees to delete billions of user records but will continue to collect data with more transparent disclosures.

Google will delete or anonymize billions of Incognito mode user records following a class-action lawsuit settlement.
Despite the settlement, Google will continue to collect data in Incognito mode but must clarify data collection practices in its privacy policy and browser settings.
The lawsuit accused Google of misleading users about the privacy of their Incognito mode browsing, claiming it could still track users.
Google has made changes to Incognito mode's opening screen and privacy policy to more accurately reflect data collection practices.
The settlement does not include financial damages for users, but allows for individual claims in California state court.