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Google Search Adds AI Business Calls and Premium Gemini 2.5 Pro Model

An AI assistant now autonomously places business calls for U.S. users; premium tiers unlock Gemini 2.5 Pro’s advanced reasoning as Deep Search enters testing.

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Overview

  • The AI calling feature uses Google’s Gemini model with Duplex technology to gather pricing and availability while announcing itself as an AI from Google.
  • All U.S. Search users can initiate AI-powered calls for select services such as pet grooming, dry cleaning and auto maintenance.
  • Google AI Pro and AI Ultra subscribers receive higher daily usage limits for calls and can select Gemini 2.5 Pro in AI Mode for tasks requiring advanced reasoning and coding.
  • Business owners can disable AI-placed calls through their Google Business Profile settings to control incoming automated inquiries.
  • Google is experimenting with a Deep Search tool in AI Mode that performs multi-step reasoning and produces fully cited research reports.