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Google Says Pixel Prices Will Rise After Sharp RAM Cost Spike

Rising DRAM costs driven by AI data‑center demand have forced Google to raise Pixel prices.

Overview

  • Google confirmed Monday that the Pixel 11 family and other Pixel devices will see price adjustments because of a steep, supplier‑driven jump in RAM costs.
  • Leaks from retailer sources and tipster Roland Quandt report Google will make 256GB the base storage across the Pixel 11 lineup, removing the 128GB entry tier.
  • Early UK price leaks place 256GB Pixel 11 models at about £879 for the base, £1,079 for the Pro, and £1,279 for the Pro XL, though Google has not published final regional prices.
  • Reports suggest Google may trade off some hardware to limit costs, including a possible drop in Pro RAM from 16GB to 12GB and modest changes to battery capacities that vary by model.
  • Google says it will use promotions, trade‑ins, bundled perks and Android memory optimizations to soften consumer impact and will confirm final specs and pricing at its August 12 Made by Google event.