Overview
- Google has begun rolling out the new discovery feed to U.S. users aged 18+ on iOS and Android, with no expansion plans announced.
- The feed displays AI-generated videos of real products and lets users virtually try on recommended items.
- Doppl tailors recommendations by analyzing preferences users share and the products they interact with inside the app.
- Most featured products are purchasable through direct merchant links surfaced within the feed.
- The content is fully AI-generated rather than influencer-led, aligning with a wider shift toward AI video feeds seen with OpenAI’s Sora and Meta’s Vibes.