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Google Rolls Out Selfie-Based AI Clothing Try-On in the U.S.

The update uses Google’s Nano Banana image model to generate a full-body avatar from a single photo.

Overview

  • Google’s try-on now turns a selfie into a full-body image for shopping, with the feature going live in the United States on December 11.
  • After selecting a usual clothing size, users receive several generated full-body options and choose one as their default try-on image.
  • Shoppers can still upload a full-body photo or pick from a range of diverse model figures instead of using a selfie-based avatar.
  • The capability works across Google Search, Shopping, and Images via the “try it on” icon, and the Doppl app now adds a shoppable feed with AI-generated product videos and direct merchant links.
  • Reporters highlight privacy concerns, noting Google blocks celebrity and child uploads but may not stop users from submitting other people’s photos if automated checks fail.