Overview
- Google rolled out the new generative AI performance reports to all websites worldwide on Monday, August 31, 2026, after a phased test that began in June.
- The reports record impressions when a URL appears in AI Overviews, AI Mode or related Discover features and surface dimensions by page, country and date, with a device breakdown for Search.
- Search Console includes a property-level 'Search generative AI' opt-out that prevents a site’s links and content from appearing in the measured AI surfaces, and Google says that choice does not affect ranking or AI training.
- Not every property will see a report immediately because Google warns the rollout is still in progress and sites with few AI impressions may receive no data; changes to the opt-out can take days to propagate.
- The UK Competition and Markets Authority has required Google to add page-level controls and provide click-through metrics by March 2027 and will require six-monthly compliance updates, a demand that will shape how publishers measure and manage AI-driven exposure.