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Google Rolls Out Personalized Images Tab in U.S. Search App

The feature centers on a daily personalized image feed tied to Collections, signaling a new place for ads.

Overview

  • The new Images icon in the bottom bar opens an endless, pull-to-refresh feed tailored to interests chosen at setup and refreshed daily.
  • Selecting an image brings up a fullscreen viewer with similar items below, a dedicated images search bar, and Save to Google Collections.
  • Cards show their original source, including social platforms such as Instagram, broadening discovery beyond traditional websites.
  • Google has tested an ads carousel in this experience, indicating the tab could become a new advertising surface inside Search.
  • The rollout is staged over the next few weeks for iOS and Android users in the U.S., with earlier tests dating to May and no global release date.