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Google Rolls Out Link Carousels and Smarter Inline Sources in AI Mode

The update seeks to boost visits to publishers by placing more contextual citations inside AI answers.

Overview

  • Embedded link carousels are now live in AI Mode on desktop, with mobile support expected next.
  • Google is updating its models to position inline links where users are most likely to click for source details or deeper reading.
  • Web Guide, built on a custom Gemini model, is expanding from the Labs Web tab to broader Search surfaces to group useful links by topic.
  • Robby Stein said users may see short‑term fluctuations in link density and placement during the rollout as the system is tuned.
  • Google says overall Search traffic has not fallen due to AI Overviews, while publishers and a recent Pew report cite low click‑throughs and question how ‘useful’ sources and referral metrics are determined.