Overview

• AI Max for Search is now available globally in beta, placing ads alongside AI-generated summaries in Search and handling complex, multi-intent queries.
• YouTube gains a shoppable Masthead and channel-based optimization, with local offers to promote nearby in-store deals.
• Demand Gen can now optimize for total sales across online, in-app and in-store to reflect how shoppers move between touchpoints.
• Generative creative tools expand in Product and Asset Studio for scene swaps and image-to-video, with access to the Imagen 4 model coming in the next few weeks for Performance Max and Demand Gen.
• New loyalty controls in Performance Max and Standard Shopping highlight member-only pricing and shipping perks, as Google shares brand case studies reporting performance gains.