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2d ago

Google Rolls Out Free Version of Vids as Paid Tiers Gain AI Avatars and Image-to-Video

Advanced generative features now target business, AI plan, and education customers, sharpening Google’s split between broad access and premium capabilities.

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An image showing options for choosing different AI avatars in Google's Vids editor tool
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Overview

  • A basic Vids editor is rolling out to all users with templates, stock media, and core tools, but it excludes the newly announced AI features.
  • AI avatars are now generally available with 12 pre-made personas and voices, and Vids does not currently support creating an avatar of yourself.
  • Vids adds Veo 3–powered image-to-video generation that produces eight-second clips and an AI transcript trimmer to remove filler words and long pauses.
  • Access to the new AI capabilities is limited to Workspace Business or Enterprise Starter, Google AI Pro or Ultra subscribers, and Workspace for Education customers.
  • Google says Vids has about 1 million monthly active users and notes additional items in development, including noise cancellation, Meet-like backgrounds, and new sizing formats without specified release dates.