Overview
- Shoppers can trigger the tool from Search results with a “Let Google call” option after a “near me” query, then complete a short survey to specify the item.
- An AI agent phones relevant businesses and sends users summaries by text or email covering availability, pricing, and discounts.
- The rollout excludes Indiana, Minnesota, Montana, and Nebraska, and merchants can disable these calls via their Google Business Profile settings.
- The capability builds on Google’s Duplex technology, linking online searches to real-time in‑store information rather than relying on static listings.
- Early tests note potential delays of up to about 30 minutes and raise concerns about added call volume for already busy local retailers.