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Google Rolls Out AI Summaries in Discover Feed, Deepening Publisher Traffic Declines

Publishers are responding with micropayment tools; paywalls; legal complaints to counter traffic losses.

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Overview

  • Google has begun testing AI-generated summaries in its Discover feed on iOS and Android, replacing standard headlines with AI-synthesized overviews that cite multiple publishers.
  • The summaries feature publisher logos with only one clickable link per story and carry a disclaimer warning that AI outputs may contain mistakes.
  • Data from Similarweb and The Economist show search-driven visits to news sites fell 15% year-over-year through June, while no-click searches climbed to 69%.
  • Publishers are experimenting with Google’s Offerwall for micropayments, surveys and newsletter sign-ups while pursuing legal challenges over uncompensated AI content use.
  • EU and UK regulators have opened antitrust investigations into Google’s content summarization practices and potential copyright issues.