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Google Rolls Out AI Shopping in Search and Gemini With Store‑Calling Agent and ‘Buy for Me’ Checkout

The rollout consolidates discovery, comparison, checkout inside Google to speed holiday shopping.

Overview

  • U.S. users get conversational shopping in AI Mode and new shoppable responses in the Gemini app, drawing on Google’s Shopping Graph of over 50 billion product listings.
  • Agentic checkout allows Google to complete purchases via Google Pay once a tracked item hits a user‑set price, with confirmation required; early partners include Wayfair, Chewy, Quince and select Shopify merchants.
  • “Let Google Call” uses Duplex to phone local stores for stock, pricing and promotions in categories like toys, health and beauty, and electronics, with AI disclosure and retailer opt‑out options.
  • AI Mode shopping results will include sponsored listings, while Gemini’s shopping experience launches without ads.
  • The launch lands as tech rivals race to capture AI‑driven commerce, following recent ChatGPT integrations with Etsy and Walmart and new agent rails from payments firms.