Overview

• A dedicated AI Mode tab and app shortcut now let U.S. users ask complex, multi-part questions in natural language and receive concise summaries with links for deeper exploration.
• The feature evolved from AI Overviews and was shaped by UX testing with ‘AI power users’ after research showed a demand for more predictable generative results.
• Google says AI Mode organizes information into easy-to-digest breakdowns using its most advanced models, though executives have shared no data to verify improvements in click quality.
• SEO experts report that AI-generated summaries have already cut publisher traffic by as much as 32 percent, signaling a shifting balance in how search rewards external content.
• Additional enhancements showcased at I/O 2025 will roll out in the coming weeks as Google fine-tunes AI Mode based on user feedback and usage patterns.