Overview
- Google released the “It’s Pixel, Actually” holiday ad with Thomas Brodie-Sangster revisiting memorable Love Actually locations in London.
- Passersby repeatedly focus their Pixel cameras on other targets—like a Prime Minister dance homage, the nativity lobster and a Pixel billboard—leaving the actor unrecognized.
- Martine McCutcheon briefly appears in the background, creating a subtle reunion that the ad captures as an in-joke for fans.
- The spot demonstrates Pixel 10 camera and AI photo capabilities, including up to 100x zoom on the Pixel 10 Pro.
- Brodie-Sangster says stepping back into the film’s world was great fun, and Google UK marketing VP Eileen Mannion frames the campaign as a festive love letter to Christmas movies.