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3mo ago

Google Revises Super Bowl Ad After AI Error on Cheese Statistic

The tech giant edited its Gemini AI ad after it falsely claimed Gouda accounts for 50-60% of global cheese consumption.

A view of Google’s headquarters in Mountain View, Calif., on Aug. 22, 2024.
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The new advertisement from Google features a Wisconsin cheese market owner using Google's Gemini AI tool to write product descriptions. This version doesn't have the gaffe pointed out by social media users.

Overview

  • Google's Gemini AI inaccurately claimed in a Super Bowl ad that Gouda cheese makes up 50-60% of global cheese consumption, a figure widely disputed by experts.
  • The error originated from unreliable sources online, such as Cheese.com, which Gemini referenced without proper verification.
  • Google defended the AI's response as 'grounded in the web' but later replaced the ad with a corrected version that removed the inaccurate statistic.
  • Critics highlighted the lack of source citations in Gemini's writing assistant and questioned Google's decision to quietly edit the YouTube video without transparency.
  • This incident adds to a series of high-profile errors by Google's AI tools, raising concerns about their reliability and the company’s promotional strategies.