Overview

• Google announced it will not eliminate third-party cookies in Chrome, citing user choice as a priority.
• The adtech and publishing industries face uncertainty, with mixed reactions from companies like Criteo and LiveRamp.
• Regulators and privacy advocates express disappointment, calling for more secure tracking alternatives.
• Publishers who invested in cookieless solutions may see revenue impacts and strategic disruptions.
• The decision highlights ongoing tensions between privacy concerns and advertising industry needs.