Overview

• Embedded link carousels are live inside AI Mode responses on desktop, with mobile availability promised but without a timeline.
• Google is deploying model updates to improve where inline links appear, training the system to insert links at moments users are most likely to click out.
• The Web Guide experiment, powered by a custom Gemini model, is moving from the Web tab to the main All tab for Search Labs users when deemed helpful.
• Robby Stein outlined the changes in an X thread, describing a long‑term goal of increasing inline links within AI responses.
• Google reiterates that overall search traffic has not declined with AI features, while publishers still lack granular data on clicks originating from AI Mode.