Overview
- Vice President Anthony Chavez announced the shutdown, confirming the initiative and its remaining technologies are being phased out.
- Multiple Sandbox APIs are being retired, including Topics, Protected Audience, Attribution Reporting, Private Aggregation, On-Device Personalization, and IP Protection.
- Chrome will continue to allow third-party cookies, following Google’s 2024 decision to maintain its existing cookie-choice approach.
- Google says it will continue privacy work across Chrome, Android, and the web without the Privacy Sandbox branding, using lessons learned from the project.
- The move delivers short-term stability for advertisers yet leaves privacy-first ad targeting and measurement unresolved, even as regulators and rival platforms intensify scrutiny.