Overview
- Google put the updated financial products policy into force on October 21, 2026, requiring approved licences and Google Ads certification before crypto, CFD or rolling spot forex ads can run to UAE users.
- Advertisers must hold an appropriate licence from VARA, FSRA, CMA or DFSA depending on the product and complete Google’s certification for each advertised product campaign.
- The rules apply to ads that target UAE residents regardless of where the advertiser is based, meaning foreign firms must get local licences or route campaigns through licensed UAE entities.
- For CFDs and rolling spot forex Google recognises CMA, DFSA and FSRA licences, while crypto exchanges and software wallets can qualify under VARA, FSRA, CMA or DFSA, and each service needs its own licence and certification.
- Market participants say the change improves regulatory clarity and could modestly lift crypto sentiment, but the real effect will depend on how Google enforces certification and how quickly advertisers and regulators coordinate.