Google Reportedly Nearing $115M Acquisition of Eye-Tracking Startup AdHawk Microsystems

The potential deal underscores Google's renewed focus on augmented reality and smart glasses technology, with AdHawk's innovative eye-tracking systems at the core.

• Google is reportedly in advanced discussions to acquire Canadian eye-tracking startup AdHawk Microsystems for $115 million, including $15 million in performance-based payouts.
• AdHawk specializes in camera-free, high-frequency eye-tracking technology that offers lower latency and reduced power consumption, making it valuable for augmented reality (AR) applications.
• The acquisition is seen as part of Google's broader push into AR and smart glasses, following its past efforts with Google Glass and partnerships like the one with Magic Leap.
• AdHawk's team is expected to join Google's Android XR division, which is working on software for next-generation headsets in collaboration with Samsung.
• The deal, expected to close this week, highlights competition in the AR space as companies like Apple and Meta also pursue advanced eye-tracking and wearable technologies.

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