Overview
- The report says new product introduction for the Pixel, Pixel Pro and Pixel Fold will run in Vietnam, while Pixel A development remains in China for now.
- NPI is the early phase that develops and validates production so new designs can scale, demanding hundreds of engineers and significant tooling investment.
- Google already mass-produces some high-end Pixels in Vietnam and assembles devices in India with Dixon Technologies, which could ease a deeper transition.
- China’s controls on exporting production equipment and relocating personnel have previously slowed such moves, creating potential execution hurdles.
- Apple is exploring duplicate iPhone NPIs in India and China as a safeguard, pointing to a wider industry effort to build capability outside China.