Overview
- Google published the 2025 Holiday 100 on November 3 and directs shoppers to the Shopping tab or g.co/holiday100 to view the full list.
- The methodology analyzes U.S. Google Trends data from May–September and is informed by over 1 billion daily shopping-related searches, reflecting interest rather than sales.
- Google’s commerce lead says this year skews toward nesting and personal well-being, with notable interest in red light therapy, styling wands, backpack charms and home upgrades.
- High-interest products include the Nintendo Switch 2, Google Pixel Watch 4, Ninja Creami Swirl, smart rings, viral Labubu collectibles and LEGO’s Willy Wonka set.
- Search spikes underscore demand signals, with “movie projector” up 945% and “home projectors” up 60%, as outlets like Mashable, People and the New York Post repackage the list into shopping guides.