Overview
- Google published the 2025 Holiday 100 today, a data-driven set of 100 gift ideas based on the year’s top Google Search interest.
- The company cites more than 1 billion shopping-related searches each day and says it analyzed U.S. data from May through September to identify top and breakout trends.
- Notable surges include a 945% spike for “movie projector,” a 60% rise for “home projectors,” and all-time highs for “backpack charm,” “packing cube,” “red light therapy,” “weighted vest,” and “smart ring.”
- This year’s list features sought-after items such as Nintendo Switch 2, Ninja Creami Swirl, Google Pixel Watch 4, LEGO’s Willy Wonka set, and viral Labubu collectibles.
- Shoppers can browse curated collections via the Shopping tab or at g.co/holiday100, as media coverage underscores a shift toward restorative, at-home gifts.