Overview
- Google’s VP of Global Ads Dan Taylor said there are no ads in the Gemini app and no current plans to add them, calling the contrary report inaccurate.
- Adweek reported Google told agencies it was targeting a 2026 rollout for Gemini ads, citing anonymous buyers who lacked details on formats, pricing, testing, or prototypes, and said this would be separate from AI Mode.
- Google’s AdsLiaison reiterated the denial and noted that ads are already shown in AI Overviews in English in the U.S., expanding to more English‑speaking countries, with additional tests running in AI Mode.
- Gemini’s audience has grown rapidly, with Google saying the service surpassed about 650 million monthly users as of October.
- Analysts point to rising pressure to monetize costly AI services, and recent reporting notes code in ChatGPT’s Android app suggesting an ad framework that OpenAI has not confirmed.