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13h ago

Google Rebrands Find My Device as 'Find Hub' with New UWB and Airline Partnerships

The updated platform introduces ultra-wideband precision finding, expands device and brand compatibility, and confirms satellite tracking for later this year.

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A smartphone displays a location-sharing map with contacts in San Francisco, while a woman sits on a green chair speaking, with dessert-themed artwork in the background.
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Overview

  • Google has officially renamed its Find My Device network to 'Find Hub' as part of a significant platform expansion.
  • Ultra-wideband (UWB) technology for precise close-range tracking will debut later this month, starting with Motorola's Moto Tag.
  • Partnerships with brands like July, Mokobara, Peak, and Pixbee expand Find Hub's compatibility with luggage, skis, and family-focused Bluetooth tags.
  • Collaborations with airlines including Aer Lingus, British Airways, and Singapore Airlines will enable travelers to track luggage through the Find Hub network.
  • Satellite-based location tracking, allowing offline finding in areas without cellular coverage, is confirmed to launch later in 2025.