Overview
- Google quietly updated Pixel 10a listings on Friday to raise the U.S. base 128GB price from $499 to $599 and the 256GB model to $699, with the change visible on the Google Store.
- Major retailers including Amazon and Best Buy have already reflected the new U.S. prices and Canadian listings show even larger increases, with reports putting the 10a near $849 in Canada.
- The 10a remains largely similar to last year’s 9a and continues to use the older Tensor G4 chipset, a detail critics cite when questioning a $100 to nearly $200 bump for the model.
- News outlets link the hike to rising memory and RAM costs that have pushed up prices across multiple tech lines, and they note the move follows earlier price increases for the Pixel 11 family.
- The change undermines the A‑series’ budget positioning and could push more buyers toward older discounted Pixels or other brands while signaling higher entry prices for future midrange phones.