Google Pursues $31B Acquisition of HubSpot to Challenge Microsoft in Cloud Market
The potential deal would be Google's largest-ever acquisition, aiming to strengthen its position against Microsoft in cloud-based applications and CRM software.
- Google is in advanced talks to acquire marketing software company HubSpot for $31 billion.
- The acquisition would enhance Google's competitive edge in the cloud applications market, particularly against Microsoft.
- HubSpot's focus on small and medium-sized businesses complements Google's strategy as it phases out tracking cookies.
- Analysts note the deal could face regulatory scrutiny but see substantial benefits for Google's business portfolio.
- HubSpot has shown strong financial performance despite economic challenges, reporting a 23% rise in sales in the first quarter.
Benzinga 
CNA 