Google Provides Early Access to Generative AI Search Features

Google is rolling out its AI-powered search experience, Google Search Generative Experience (SGE), in the US.
SGE uses conversational AI and displays generative AI results in a shaded section below the search bar.
SGE could have huge ramifications for how people search and even what they search for, and could upend the SEO industry.
Users can sign up for Search Labs to test AI features in search and receive an email when they are able to access it.
The new generative AI-powered Search experience helps users understand a topic faster and get things done more easily.