Overview

• Google submitted new search design changes that would let each vertical search service display its own box with the same format and information used for Google’s boxes.
• The featured VSS box would be selected using objective, non‑discriminatory criteria tied to a bidding process, with Google pledging not to share rivals’ data.
• Suppliers such as hotels, restaurants, airlines and travel services would appear in a separate box placed above or below the VSS box based on query relevance.
• The latest proposal updates a July plan following feedback from specialized vertical search engines and price comparison sites that argued prior designs favored Google’s services.
• Reuters reports the EU case under the DMA could lead to a fine in the coming months, while the UK CMA has already designated Google with strategic market status and imposed special requirements.