Overview

• The Diamond District experience is live on Roblox from June 5 to July 2, featuring an obstacle course and mini-games across over four billion course combinations.
• Google Play Points members at Diamond, Platinum and Gold tiers can link their accounts to access a VIP Vault stocked with exclusive digital rewards like diamond-themed headphones and gliders.
• All Play Points tiers will soon be able to redeem points for limited-edition physical merchandise, including a Google Play x Backbone One controller, a gift box and Duolingo-branded collectibles.
• Development of the Roblox environment began in January and encompassed workshops, custom backend builds and testing to ensure a tailored, immersive experience.
• The Roblox activation underscores Google Play’s strategy to elevate its loyalty program with interactive events and co-branded collectibles throughout 2025.