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2w ago

Google Play Becomes a Personalized, AI-Powered Entertainment and Gaming Hub

Key features roll out this week in Play Points markets with broader availability set for October 1.

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Google Play logo on an android smartphone with corner hole punch camera
Searching for icon packs on the Play Store on the Galaxy S25 Ultra

Overview

  • Google Play Games on PC exits beta with a catalog of over 200,000 titles spanning mobile and Windows, with synced progress and rewards.
  • The new You tab centralizes subscriptions, rewards, recommendations and gaming stats, launching first in Play Points regions before expanding on October 1.
  • Gemini-powered discovery, including Guided Search and expanded Ask on app and game pages, is live or rolling out in supported countries with enhanced detail pages.
  • Play Games Sidekick will deliver real-time, in-game help via Gemini Live over the coming months, starting in select titles from EA and Netmarble such as Star Wars: Galaxy of Heroes, FC Mobile and Solo Leveling: Arise.
  • A platform-level gamer profile adds cross-device stats and Gen AI avatars, Play Points now span mobile and PC, and the first Play Games League runs in Subway Surfers from October 10 to 23.