Google Play Adds Venmo as a Native Payment Option

Overview

• Google now allows users to link Venmo to the Play Store so they can use their Venmo balance as a payment method for purchases.
• The Venmo option applies to purchases across the store, including apps, games, movie rentals, and in-app buys.
• Google did not list region limits and Venmo is effectively a U.S.-focused service, so the integration primarily benefits U.S. customers.
• Venmo joins existing checkout choices such as debit and credit cards, Cash App, and PayPal, with PayPal as Venmo’s parent company.
• The addition follows Google’s recent push to widen payment options and is intended to lower friction at checkout and encourage more downloads and spending on Play.