Overview
- Users can now buy and send digital gift cards from brands including Disney, Adidas, AMC, Starbucks, American Eagle, and Athleta within Google Play.
- The rollout is available in the United States, the United Kingdom, and Mexico, with Dataconomy reporting a $250 daily purchase cap in the U.S.
- Gift cards can be delivered by email or phone number, and buyers can choose the value and include a personal message.
- The shop is discoverable in the Play Store app by searching for “gift cards” or by tapping the profile icon and selecting Gift Cards.
- Google has published a Support page for the new capability, and reporters note the feature has not appeared on the desktop/web Play store.