Google Plans to Charge for AI-Powered Search Features

In a significant shift, Google explores adding AI search to premium subscriptions, potentially marking its first core product behind a paywall.

Google is considering charging for AI-powered search features, exploring the inclusion of these services in its premium subscription offerings.
The move could represent Google's first time placing any of its core products behind a paywall, signaling a major shift in its business model.
Traditional Google search will remain free, but enhanced AI search tools might be available exclusively to paying subscribers.
The decision comes as Google seeks to capitalize on AI technology without undermining its ad-supported business model.
AI-powered search aims to offer more sophisticated querying capabilities but may also introduce challenges in maintaining ad revenue.