Overview
- Counterpoint reports Google set a new single-month record for Pixel in September 2025 on a 28% year-over-year sales increase in the U.S.
- Google’s share of the $600-plus premium market reached 6.1% in September, up from 0.1% three years earlier.
- Carrier channel data shows $600-plus share at 6.5% on T-Mobile and 7.0% on Verizon, with a lower 2.3% at AT&T.
- The Pixel 10 lineup, led by the Pixel 10 Pro XL, drove most of the growth while the Pixel 9a continued to sell well late in its cycle.
- Counterpoint ties the surge to multimedia campaigns highlighting deep Gemini integration, with the record coming as Apple launched iPhone 17.